More than 12 years, a huge amount of data and details has been produced about the optimization of search engines. And much of it is incorrect and inexact.
This is happening due to constantly changing in the rules of search engines in order to remain aggressive in competition. Normally between 500 or 600 Google algorithm changes appear each year. And while most are insignificant, some are large enough to notably affect the efficiency of your SEO attempts.
With weak business models and fleeting unstable market quota, search engine companies are extremely personal in overtaking each other to make a leading position. The result is a complex and evolving landscape that can make frustrated even to the most experienced of markets. Meanwhile, here are five helpful suggestions to make sure that your content is used by both search engines and visitors.
- Target one keyword per page.
Choose the isolated word or phrase that your article or web page can be searched by. It is enough difficult to optimize a single web page for many keywords rather than single keyword, so choose something that will reverberate with your targeted audience.
- Include the keyword in your copy.
Audiences who come to your page through a search engine look for their query words in your copy. You must have to use each keyword three to four times in your copy and if it makes good sense and sounds natural use the keyword more.
- Use the exact term.
Search engines are very smart at interpreting the intent of a researcher, but still the pages that match the query of searcher exactly, that page got high ranking in search engine as compare to that has the words all in a different order.
- Optimize, but don’t overdo it.
You should write content for real people not for search engines, so make sure that your article should be relevant to your targeted audience while being natural and authentic. Never immolate the user experience to achieve a goal of SEO.
- Establish a minimum page length.
The length of content page should be domineering by the message you want to transmit, no inconsistent limits. Large size article offers a better chance for the placement of keywords that reads well and help you in providing more information to your audience. More than 300 words is a good goal, but make sure it is quality content, without obvious filler.
It is a fact that the SEO game is constantly evolving, with a recommenced focus on the presentation of content in ways that appeal to man approach as well as for search engines. Semantic search climb, mobile web and indirect relevance of social networks mean ensuring that people read your content is more complicated and difficult than even before. In meanwhile many things changed, some of them remain the same. The relevant high quality content when well presented to visitors will always help you more.
